Wed 10 Sep 2008
The electric car gets recharged
Posted by mpr under Events, Gadgets
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Back in ‘96 a movie came out called “Who killed the electric car?” that sparked interest in why we are driving with combustible engines knowing full well we are killing the environment with them. Much in typical American fashion, we’ve forgotten all about the movie and the flavor-of-the-month attitude killed the majority’s interest in it as well.
Flash forward to today and you’ll see the interest being renewed (pardon the pun) in a race to build a car that either reduces carbon emissions or gets rid of them all together. Ford is dead set on making Ethanol cars which, to me, is just trading one problem for another. Toyota has the hybrid but that’s just cutting the emissions in half and, unfortunately at this point, it isn’t enough.
Enter Shai Agassi. Wired Magazine’s cover article this month has a fascinating interview with him. This 38-year-old dot-com veteran took on the task to change the way we see cars and how a new approach would, and could work. The concept is somewhat simple, but not without its questions: create a car that has a rechargeable battery. The battery can be recharged at various stations that will be constructed around the country. This has been thought of many times over. So we need a new perspective on it and here it is: the battery is not the property of the car owner, it’s merely leased to them. Just like you don’t get petrol and oil to feed your car when you buy it, you don’t get to keep the battery. This way the owner gets the piece of mind knowing that if something goes wrong with the battery they can just give it back for a new one and the car company gets profits from the lease. Here’s one of the diagrams of the set-up:
Agassi has had an interesting last few years, talking with everyone from Israeli president Shimon Peres to U.S. state representatives about this idea. He’s got the passion of 100 poorly-paid school teachers and seems like he can really pull this off. He was asked in the interview if he was afraid of some other company taking the idea from him and running with it. “…he stares at me like I’m an idiot. ‘The mission is to end oil,’ he says, ‘not create a company.’ ”
We need more people like Agassi for the (right) new world order.


